the oNE
#SofaStories
AWARD WINNING
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The challenge was to depart from conventional marketing strategies and instead humanize THE ONE Sofas through storytelling content, making them more relatable to potential customers.
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The challenge was to depart from conventional marketing strategies and instead humanize THE ONE Sofas through storytelling content, making them more relatable to potential customers.
MEDIA SOLUTION
An innovative solution was developed by creating an entertaining video series featuring three hero sofas, each imbued with its own charismatic and human-like character based on a specific style.
Each sofa was given a unique story linked to its personality traits and lifestyle. A digital strategy was implemented to introduce these hero sofas to the public, launching an awareness campaign through various digital and social channels.
case study
The campaign unfolded with the release of the first video, strategically collecting relevant audiences who engaged with this form of content. These engaged leads were then retargeted to promote the remaining videos. Interested viewers were directed to THE ONE website, creating an opportunity to discover ongoing promotions and ultimately driving the conversion.
