MITSUBISHI

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The campaign’s core objective was to display the Mitsubishi Montero Sport’s reliability and robust features, such as its 4WD traction and advanced suspension system, appealing particularly to those with a zest for adventure and a need for dependable vehicle performance.

MEDIA SOLUTION

• Orchestrated a compelling video campaign starring the well-known Public Figure Sherif Fayed, which demonstrated the Montero Sport’s capabilities through a series of rigorous challenges.
• The campaign content, distributed across social and digital channels, effectively showcased the vehicle’s advanced features and Fayed’s expert driving prowess.