jeep
Gladiator SandRunner Web-Series
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The objective of the “Earn Your Badge!” web series was to establish the Gladiator SandRunner as the first-ever Jeep with a Desert Rating, emphasizing its capability in extreme off-road conditions. Jeep aimed to increase consideration and generate interest among thrill-seekers and off-road enthusiasts.
MEDIA SOLUTION
To captivate the target audience, a highly entertaining and engaging web series, “Earn Your Badge,” was created. Two renowned off-road drivers were challenged to conquer three unforgiving deserts in the Gladiator SandRunner. The series showcased the vehicle’s off-road features, robust design, and superior handling, highlighting the impressive skills of the drivers.
RESULTS
The impact of the campaign was substantial:
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3M+ YouTube Views: The web series garnered significant attention on YouTube, reaching a wide audience of potential customers.
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2,345,500 DMS Impressions: The collaboration with Digital Media Services (DMS) resulted in a substantial number of impressions, effectively amplifying the campaign’s reach.
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15%+ Showroom Footfall: The campaign successfully translated online engagement into physical showroom visits, indicating a high level of interest and conversion.
