samsung
Galaxy S10
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Samsung strategically engaged in major TV show sponsorships in the Middle East, including The Voice, The Voice Kids, Arab’s Got Talent, and Arab Idol. Our goal was to enhance brand awareness, improve brand perception, and drive sales of Samsung products in the region.
Our core strategy revolved around sponsorship on MBC Group, the largest TV network in the Middle East. Samsung utilized product placement, brand integration, and segmentation within episodes of Arab’s Got Talent and Arab Idol. This included the seamless incorporation of Samsung Galaxy S10 into the show’s content.
To maximize reach, TV commercials (TVC spots) were strategically placed during prime watch time. Simultaneously, a comprehensive digital marketing strategy was employed to extend the campaign’s impact, targeting a wider audience through online channels.
