nana

summary

Nana’s #LiveFearless campaign brought a fresh wave of empowerment to the feminine care market in the Middle East. Aimed at challenging norms and inspiring young women, the campaign successfully increased Nana’s visibility and market share while sparking important conversations about women’s health and empowerment.

background

Despite being a household name, Nana found itself in the shadow of its competitor, Always, especially among young Arab women. The brand was determined to change this narrative in Lebanon and Jordan and to introduce itself powerfully into the KSA market.

integrated strategy

We crafted an inclusive content strategy that spanned multiple platforms:

• Television: Partnered with a MEGA TV network and MBC Group; we sponsored segments on ET Bel Arabi, a top-rated show among their target audience. This included 12 segments featuring influential women from various fields sharing their #LiveFearless stories.
• Digital and Social Media: The campaign created a series of digital content, including videos and articles, that showcased relatable stories of empowerment, reaching women where they are most active online.
• Radio: Radio spots echoed the #LiveFearless message, extending the campaign’s reach to listeners during their daily routines.

branded content

We produced a diverse range of content tailored to TV, digital platforms, social media, and radio to amplify the brand’s message. This included:

• TV Commercials: High-quality ads that told engaging stories of women supporting each other.
• Digital Content: Interactive posts and videos that encouraged online discussions and community building.
• Social Media Campaigns: Collaborations with influential women who shared their journeys and encouraged others to join the movement.